Sales and Marketing

In practice, marketing may only prepare the foundation for a prospective customer to buy, or make them more susceptible to the suggestion to buy, but it is the sales force that often must close the deal and turn the prospective customer into the highly-sought-after money-paying customer.

Since the sales and marketing departments often operate as though they were unconnected, prospects sometimes fall through the cracks. The ability to effectively coordinate the sales and marketing functions has the potential to make the difference between profit and waste.

To gain the best advantage, one must have a thorough understanding of the principles and practices of both sales and marketing and use their complementary natures to increase a company's bottom line.

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