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Public Relations and Marketing Schools in California

Public relations and marketing are closely related. Both help shape public opinions of a given person, place, organization, industry, or product. A new trend in marketing is to integrate all aspects of a campaign to maximize its effect. At public relations and marketing schools in California, students will learn how to achieve this. The courses awarded include non-degree certificates, post-graduate certificates, and master’s degrees. These provide valuable training for students wishing to launch a new career in PR or a related field. Courses studied may include principles of marketing, marketing management, communication, advertising strategy, financial analysis, sales, product management, consumer behavior, and direct marketing.