Public Relations and Marketing

Public relations and marketing often make a great team to help boost a company's sales. Marketing largely uses advertising through commercial channels in order to stimulate sales. However, consumers are increasingly skeptical of such obviously paid-for efforts and businesses are often finding that their paid advertising is having a harder time breaking through all the other advertising clutter to reach consumers' top-of-mind consciousness.

Public relations, however, helps allow businesses to manage relevant information and what other people are saying about them by appealing to the media or other influencers. And if other influential people or media lend their own endorsement to a particular product, service, or business, that business can greatly increase its credibility, legitimacy, and, in turn, its sales. All without apparent direct involvement. Which is why public relations is a good element for the marketing mix but does not replace advertising. Advertising can be carefully controlled, but public relations less so. But public relations can do things that advertising can't normally do.

Apart from complementing carefully-controlled advertising efforts, good public relations can help marketers build grassroots marketing efforts and gain brand evangelists. These help marketers build invaluable word of mouth equity that can boost any brand.

Featured Public Relations and Marketing Schools

Golden Gate University

Golden Gate University's Monterey Bay campus is one of the University's premier educational centers, where adult learners can combine convenient evening classes with GGU's variety of Internet ("cyber") learning opportunities, working at a steady, flexible rate, and completing undergraduate and graduate degrees and certificates in a variety of professional career fields. Also, some programs may be completed locally, including attending class with the same group of students through a series of classes, some of which may be "hybrid" courses that have both on-campus and online components.

Integrated Marketing Comunications (Public Relations)
California
Master

Alliant International University

Communication (Marketing Public Relations)
California
Bachelor

Featured Online Public Relations and Marketing Schools

Ashford University

Continuing education at Ashford University in Clinton, Iowa. Ashford University was founded in 1918 and has been successful in helping thousands of students.

Public Relations & Marketing
Bachelor