Public Relations and Marketing

Public relations, however, helps allow businesses to manage relevant information and what other people are saying about them by appealing to the media or other influencers. And if other influential people or media lend their own endorsement to a particular product, service, or business, that business can greatly increase its credibility, legitimacy, and, in turn, its sales. All without apparent direct involvement. Which is why public relations is a good element for the marketing mix but does not replace advertising. Advertising can be carefully controlled, but public relations less so. But public relations can do things that advertising can't normally do.

Apart from complementing carefully-controlled advertising efforts, good public relations can help marketers build grassroots marketing efforts and gain brand evangelists. These help marketers build invaluable word of mouth equity that can boost any brand.

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