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Marketing Schools in Florida

Before a company can attract customers, it has to make its presence known through marketing, public relations, and advertising. A degree in marketing enables students to learn how to effectively create and manage an image and garner attention for a business, product, or client. Many colleges offer marketing as a specialization of a business administration or management degree, so students have a well-rounded knowledge of business practices as well as specific marketing-related expertise. Classes in marketing schools in Florida focus on advertising, principles of marketing, sales, product development, consumer behavior, and consumer psychology. Buyers, wholesale distributors, sales managers, market researchers, and retail merchandisers all use these skills in their work. A master's degree in this field prepares prospective jobseekers for management positions in marketing, advertising, and public relations departments.