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Marketing Schools in Arizona

Coursework at marketing schools in Arizona includes communication, psychology, consumer behavior, and research methods. Marketing goes much deeper than planning an eye-catching campaign with a memorable slogan. The first stage of marketing is often research to find out who is most likely to buy a product or service, why they need it, and what will make it most appealing to them. Marketing also includes elements of sales, public relations, and advertising. Recommended classes in a master’s or bachelor’s degree include e-business, Internet marketing strategy, sales techniques, marketing management, branding, and retail management.