Marketing Management Schools
Businesses rely on marketing activities to attract customers and generate profits. Though marketing experts like Regis McKenna argue that "marketing is everything," from the receptionist to the CEO, marketing management in companies today is usually more limited in its scope. Marketing management is the effective planning and control of a company's marketing activities, and marketing managers are charged with applying good marketing practices and making judicious use of a company's marketing resources, staff, and budget.
In the course of their work, marketing managers may perform marketing research and competitor analysis, monitor demand for certain products, determine consumer demand and preferences, develop products and price points, identify potential customers and market segments, write marketing plans and customer profiles, create marketing strategies, plan and execute marketing campaigns and promotions, write press releases and articles, create advertising, position brands, promote products, and evaluate the effectiveness of overall marketing activities as well as specific campaigns.
Marketing Management Schools
Kaplan University is focused on recognizing the achievements of military and veteran students and offers the flexibility of an online education.
The Secret to Getting Ahead is Getting Started
Congratulations! Your interest in Stevens-Henager College is an important first step toward changing your life. A career-focused degree is the key to a new career with a potentially higher income, better benefits, and more satisfaction.
Sullivan University is a private institution of higher learning dedicated to providing educational enrichment opportunities for the intellectual, social and professional development of its students.
A Tradition of Excellence since 1918
No matter what occupation you choose to pursue, the competition for a good job is fierce. Lansdale School of Business (LSB) can help you stand out from the rest by teaching you the specific skills you need to succeed in the career you desire.
- North Wales
Earn your degree and achieve your career goals at Central Penn College.
Since 1866, Davenport University has been providing students with real-world experience, giving them the edge they need to get the career they want.
Earn your graduate degree online with Northcentral University.
Welcome to Argosy University
Argosy University offers doctoral, master's, and bachelor's degree programs to students through its eight colleges: College of Behavioral Sciences, Graduate School of Business and Management, College of Education, College of Health Sciences, College of Arts and Sciences, College of Creative Arts and Design, College of Clinical Psychology and Western State College of Law at Argosy University as well as certificate programs in many areas.
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