Marketing Management

Business Management

Businesses rely on marketing activities to attract customers and generate profits. Though marketing experts like Regis McKenna argue that "marketing is everything," from the receptionist to the CEO, marketing management in companies today is usually more limited in its scope. Marketing management is the effective planning and control of a company's marketing activities, and marketing managers are charged with applying good marketing practices and making judicious use of a company's marketing resources, staff, and budget. read more [+]

In the course of their work, marketing managers may perform marketing research and competitor analysis, monitor demand for certain products, determine consumer demand and preferences, develop products and price points, identify potential customers and market segments, write marketing plans and customer profiles, create marketing strategies, plan and execute marketing campaigns and promotions, write press releases and articles, create advertising, position brands, promote products, and evaluate the effectiveness of overall marketing activities as well as specific campaigns.

Browse Marketing Management schools by State:

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Recommended Schools (9 schools found. Showing the first five.)

Sullivan University

Diploma
Marketing Management
Kentucky

Lansdale School of Business

Associate
Marketing Management
Pennsylvania

ITT - Online

Bachelor
BS - Marketing Management Option
Online School

Southwest Florida College

Associate
Management and Marketing, A.S. - Management & Marketing - Online, A.S. - Management & Marketing
Florida

Boston University

Master
Master of Sceince in International Marketing Management, Master of Science in International Marketing Management
Online School

New England College

Master
MS in Management/Marketing Management
Online School

Tri-State Business Institute

Associate
Marketing and Management
Pennsylvania

UMUC

Master
MS in Management: Marketing
Online School

Benedictine University

Bachelor
Bachelor of Management - Marketing, Bachelor of Organizational Leadership - Marketing
Online School