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Business Administration and Marketing Schools in West Virginia

Business administration and marketing schools n West Virginia offer students several degrees to choose from. The goal of any marketing concept or program is to increase the customer base and brand loyalty to the product or service. Students learn how marketing works towards those ends. Business administration and marketing schools in West Virginia typically offer two-year associate’s, four-year bachelor’s and master’s degrees. The most common degree is the bachelor’s. Common marketing courses include advertising and promotion, consumer behavior, marketing research, sales, and marketing communications. If possible, students should participate in marketing internships to gain experience.