Business Administration and Marketing Schools in New Jersey

Marketing is such an important part of today’s business world. Without marketing, products go unnoticed and sales go unmade. While advertising does play a part, marketing involves conducting research to understand what motivates consumers. Business administration and marketing schools in New Jersey offer several options for students who want to start or accelerate a career in this field. A bachelor’s degree includes courses in organizational behavior, marketing strategy, advertising, sales management, and strategic pricing management. Master’s degree programs build on this foundation, preparing students for executive level careers in marketing, marketing management, or marketing research.