Find Business Administration and Marketing Schools in Massachusetts

Business Administration and Marketing Schools in Massachusetts

When businesses need to attract new customers, they use marketing. At business administration and marketing schools in Massachusetts, students are first given a good base of business principles, human resource management, accounting, finance, economics, and computers. With this background, they’ll better be able to understand the needs and workings of a modern business. The marketing concentration includes marketing research and strategy, sales techniques, marketing management, branding, retail management, and organizational behavior. Advertising, Internet marketing, risk management, consumer behavior, and e-commerce may also form part of the curriculum.