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Business Administration and Marketing Schools in Massachusetts

When businesses need to attract new customers, they use marketing. At business administration and marketing schools in Massachusetts, students are first given a good base of business principles, human resource management, accounting, finance, economics, and computers. With this background, they’ll better be able to understand the needs and workings of a modern business. The marketing concentration includes marketing research and strategy, sales techniques, marketing management, branding, retail management, and organizational behavior. Advertising, Internet marketing, risk management, consumer behavior, and e-commerce may also form part of the curriculum.