Business Administration and Marketing Schools in Arkansas

Business administration and marketing schools offer post-secondary education programs focused on business marketing, sales and promotion. Business administration and marketing students learn about business principles and organizations with a special focus on the principles of marketing. Marketing students specifically learn how to sell new products that will increase sales volume and build brand loyalty. The field requires analytical and creative skills. Marketing degrees are typically awarded at the bachelor’s degree level and above. A four-year bachelor’s degree is awarded by an accredited four-year college or university, but can be started at a community college. Typical major courses include advertising and promotion, consumer behavior, consumer research, marketing research, marketing campaign strategy and sales.