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Public Relations Program Contents

Public relations programs are offered to students wanting to successfully complete a bachelor's or master's degree. Students opting for a bachelor's degree complete a minimum of 120 semester hours with a standard 35 hours in public relations. Graduate studies in public relations require a bachelor's degree and acceptance into the master's program.

Public relations principles and advanced public relations are also required as part of the core curriculum of the public relations major

Public relations programs emphasize not only public relations but also mass media and communications. Required coursework includes contemporary mass media and the effects of mass media. These courses stress the development and controls under which mass media operates. Political foundations, social issues, and future roles are also emphasized. Students are expected to write well and demonstrate a strong mastery of the English language prior to taking the fundamental public relations courses.

Public relations principles and advanced public relations are also required as part of the core curriculum of the public relations major. The objective of this coursework is to introduce the students to modern public relations. Relationships between the public and society, historical perspectives, and public relations practitioner roles are discussed in a lecture type setting. By the end of the semester students demonstrate an understanding of how to effectively plan public relations to establish and achieve pre-set goals.

Once the core courses are complete, students are able to choose from a number of elective classes. Normally two to three courses are required. Students may select such electives as copyediting, script writing, press and politics, introduction to advertising, publication design, international mass communications, feature writing, alternative media, audio and video production, or electronic news reporting.

The electronic news reporting elective introduces students to the methods of modern radio and television news casting. Students obtain skills to craft scripts for electronic news, gather news through interviews and research, and practice the basic operations of shooting and editing. Most electives are taught as lectures, discussion groups, labs, and web-based assignments.