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Marketing Program Contents

Students pursuing a degree in marketing discover the importance of retaining customer satisfaction through the exposure of products and services while placing an emphasis on customer value. Whether pursuing an associate's degree, bachelor's degree, or graduate level degree in marketing, the program offers an academically challenging approach to this dynamic career path.

Graduate studies in marketing expand the student's foundational coursework and allow a more honed-in approach to this area of study

Undergraduate programs in marketing vary in structure and elective coursework, but the foundational principles are the same. Students may choose to focus their coursework on advertising and promotion, brand management, marketing research, marketing consultation or consulting, international marketing, financial services marketing, health care marketing, big business marketing, or entertainment media and communications technology (EMT) concentration.

Most marketing major course requirements offer a 16-credit program consisting of two to three required foundational courses in consumer behavior, marketing research, and the introduction to marketing. Undergraduate bachelor's degree programs typically require an additional six elective credits. The introduction to marketing course is taken in the fall semester or quarter of the student's first year in the program. Marketing is evaluated as a system for the satisfaction of the wants of a human. The class concentrates on the functions, tools, and principles of marketing. During this course, quantitative methods are emphasized and students develop the ability to problem solve when faced with specific marketing issues or problems.

Graduate studies in marketing expand the student's foundational coursework and allow a more honed-in approach to this area of study. Elective studies may include courses in promotional marketing, advertising management, judgment and decision making, consumer behavior, and competitive intelligence. Marketing schools offer a wide variety of elective courses that graduate students may take to increase their own marketability for employment after graduation. Classes incorporate a combination of lectures, in-class discussion, case analysis, and team collaboration in preparation for the student’s entry into the workplace.