Internet Marketing: Harness the Power of the Web for Your CompanyPublish Date: Oct 20, 2009
Internet marketing is marketing of products or services done by companies on the Internet. It is also occasionally referred to as web marketing, online marketing, or emarketing. Due to the advancement in technology, and rapid spread of the Internet and wireless devices, it has become one of the most powerful forms of marketing available today. The low cost, high exposure and 24/7 marketing capability that the Internet offers has businesses, understandably, flocking to this method. As the reach of web-based marketing increases, those businesses that don't leverage this technology will be at a distinct disadvantage in the marketplace.
Internet marketing is one of the most cutting edge and effective methods of marketing available today.
The Internet has infiltrated every aspect of our life, and the way we conduct our business. For marketers, the most important shift that's happened is in regards to the behavior of potential buyers. Recent studies show that they are taking to the Internet in massive numbers to research products and services before they buy. This is not just for items they wish to purchase online, but also before buying locally. In fact, in 2008 the search engines overtook the yellow pages as the number one destination for people looking for information on local companies.
Online shopping has also continued to increase, even in the midst of a recession. People are becoming more comfortable with the online buying process, and are becoming very savvy at hunting for bargains and comparing competitors online.
The advantages of Internet marketing for a company are pretty extensive. For one thing, there is a very low barrier to entry. Any business can afford to create a presence online with very minimal investment. In addition, some of the best marketing methods online can be used with no out of pocket cost, though they do require an investment of time.
For instance, Twitter, Facebook, My Space, and You Tube are some of the most popular and highly trafficked sites on the web. They require no money to set up a business profile and to start marketing to your target audience. Many press release sites, article marketing directories, and social bookmarking sites are also free to use. Commenting on blogs and forums is another way to engage your market in conversation, without any cost.
Another advantage the Internet offers businesses is the ability to reach a global audience, no matter where the company is physically located. The viral aspect of the web also allows businesses to share information that could potentially be passed on to millions of users, almost instantaneously. This rapid speed of exchange, which allows real time chat with prospects and customers, is another element that has made the web such a powerful marketing tool.
While Internet marketing has many advantages, there are three things companies should keep in mind when starting to do business online. The first is that different users will experience the Internet in different ways. Some people have slow dial up connections, some have small screens, and some will be using a Mac. Think about these issues as you build your web presence, and try to make it a pleasant experience for as many people as possible.
The second issue is the security of your sites. If you're gathering information or selling things online, make sure you have the most up to date security and that you have taken all precautions necessary to protect your customers' information. You should also make sure your passwords are secure, and your blogs are kept updated with the latest version.
Internet marketing is one of the most cutting edge and effective methods of marketing available today. By harnessing the power of the web, you can actually reach more prospects, with less work, less cost, and with greater profit potential than ever before.